Privacy Policy

Advanta Partners is committed to protecting the privacy and security of all personal information we handle, particularly the sensitive patient data we manage on behalf of our healthcare partners. This policy describes how we collect, use, and disclose your information, and outlines our commitment to HIPAA compliance.

 

1. Our Commitment to HIPAA and Patient Data (PHI)

 

As a provider of Chronic Care Management (CCM) and Remote Patient Monitoring (RPM) services, Advanta Partners operates as a Business Associate (BA) to your healthcare provider (the Covered Entity). Our handling of all Protected Health Information (PHI) is strictly governed by the Business Associate Agreement (BAA) and all applicable HIPAA regulations.

 

Key Principles for PHI

 

• Purpose of Use: We only use and disclose PHI as necessary to carry out the functions of treatment, payment, and healthcare operations as mandated by the BAA and your provider. This includes coordinating care, providing patient support, and documenting services for billing.

• No Sale of PHI: We will never sell your PHI.

• Patient Rights: Your rights regarding access, amendment, or restriction of your PHI are governed by the Notice of Privacy Practices (NPP) provided by your treating physician/clinic. All inquiries regarding your medical records must be directed to them.

• Security: We maintain robust technical, administrative, and physical safeguards—including encryption, access controls, and regular audits—to ensure the confidentiality, integrity, and availability of all electronic PHI (ePHI).

 

2. Information We Collect

 

We collect two primary categories of information:

 

A. Protected Health Information (PHI)

 

This information is collected only through our service platform on behalf of the partnering medical practice and includes:

• Clinical Data: Diagnoses, chronic conditions, medication lists, lab results, and care notes.

• Physiological Data: Readings from RPM devices (e.g., blood pressure, weight, glucose levels).

• Service Data: Documentation of monthly CCM service minutes (CPT 99490/99487) and patient interactions.

 

B. Personal Information (PI) & Website Data (Non-PHI)

 

This information is collected via the website from prospective clients, partners, and job applicants:

• Contact/Business Data: Name, email address, phone number, job title, company name, and details submitted via contact forms or service inquiries.

• Usage Data: Information collected automatically using tools like cookies and server logs, including your IP address, browser type, referring website, pages viewed, and time spent on the site. This data is used for website improvement, security, and statistical analysis.

 

3. How We Use Information

 

Type of InformationPurpose of Use

PHITo provide core CCM/RPM services, coordinate care with your provider, manage patient engagement, and submit compliant service documentation for reimbursement.

PI (Contact Data)To respond to client inquiries, manage client accounts and billing, and send relevant marketing or service information (with opt-out ability).

Usage DataTo monitor website performance, analyze trends, prevent fraud, and secure our systems.

 

4. Disclosure of Information

 

We will only disclose information in the following limited circumstances:

• To Covered Entities: We share PHI directly with the healthcare provider that enrolled the patient into the CCM program for treatment and operations.

• To Business Associates: We share PI/PHI with third-party vendors (e.g., cloud hosting, EHR integration) who are bound by a BAA or equivalent contract to maintain confidentiality and security.

• Legal Requirements: When compelled by law, subpoena, or government regulation, or when necessary to protect our rights, safety, or property.

• Business Transfers: In connection with the sale, merger, or transfer of all or part of our business.

 

5. Your Rights and Choices

 

• Non-PHI Opt-Out: You may opt out of receiving marketing communications from us at any time by following the unsubscribe link in our emails.

• Cookie Management: Most web browsers allow you to control or block cookies. However, disabling cookies may limit your ability to use certain features of our website.

 

6. Contact Information

 

If you have any questions or concerns regarding this Privacy Policy, please contact us using the Contact us form.